AMP Innovation Award – HG Fitness
In 2006, HG Fitness owner and former professional triathlete Hollie Goodall developed a training program for new mothers seeking to regain fitness after pregnancy. She completed certificate training in pre and post-natal fitness and ‘borrowed’ the babies of friends to help her devise the ‘Mums N Bubs Bootcamp’ program, an outdoors exercise regime which involves the babies as ‘weights.’ Its popularity led to the introduction of ‘Pilates with Prams’ in 2009, based on Hollie’s own experience of returning to fitness after having a baby the year before.
Established in 2004, the Jingili-based HG Fitness offers a wide range of outdoor personal training including programs catering for the elderly and people recovering from injury. The two specific services for new mothers provide about a quarter of HG Fitness’ revenue and provide ongoing benefits to the business as some mothers have signed up for extra personal training sessions and enrolled their babies in infant aquatics.
“We are the only personal training business in Darwin and, I believe, the only one in Australia, offering a ‘Pilates with Prams’ program.” – Hollie Goodall, Owner.